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Informed Owl

Wise Local Marketing

I love hospitals! Well, not exactly…

Actually, I love going to hospital mobile websites.  And I love comparing one to another because it typically ends up demonstrating something very important about a business’s mobile web presence. Ask yourself a very simple question.  Why would I go to a hospital’s website on my phone? If you think like me, it would probably […]

Comparing hospital websites is REALLY my thing

Why I have a job in one perfect picture!

I went to visit my sister a couple weeks ago, and we had a great time.  Her family is awesome.  She’s a great cook, her husband is a wonderful guy and father, and their kids are smart, funny and well behaved.  It’s always a good time when I go there. And then, it happened. My […]

Your advertising challenge in one photo taken at my sister's house

Promotions Can Drive Business like Crazy!!!

Marketing your business doesn’t have to be boring. It can actually be fun, interesting and illuminating, depending upon how you do it. I say this because sometimes, business owners forget to execute a form of marketing that helps to break out of the normal. It’s called “promotions.” Recently, the Local Media Association (LMA) published a […]

Promote your business through Promotions!

Want to sell tickets? Here’s how Norton Center for the Arts did it.

Meet Mandy Prather.  She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.  

Click to hear how to sell tickets and gather an audience for your events

Mobile First Now!

Are you one of those business owners or marketing managers who have always felt a step or two behind the trends when it came to web marketing and advertising?  Well, if you are, then you’re not alone. I know you work hard. You’re trying your best to do everything you can to make your efforts […]

Mobile, Mobile, Mobile. Have I made my point?

Ace Hardware in Butte, MT drives more business with YouTube! (No cute kittens or kids needed)

Home Improvement is one of the largest categories searched and viewed on YouTube and the local Ace Hardware in Butte, MT is taking advantage of this. We pitched the idea of YouTube pre-roll advertising to the local owner, Matt Dowdell, late last year. He was more than willing to give it a try and has […]

Ace Hardware gets results from YouTube!

How a small town uses interactive media to kick off the holidays!

Resting in the middle of Kentucky’s horse county, the small town of Midway has a bustling downtown that thrives during the holidays.  But it needed a lift in business. The merchant group, made up of restaurant and store owners, sought to expand on small business Saturday and chose to host a holiday market, complete with […]

How one small town got big results for local business

Lexington Diagnostic Center: A Case study in managing your online presence

Recently, we sat down with Davonna Saier, the marketing directory of the Lexington Diagnostic Center in Lexington, KY. A year ago, our TV station there partnered with her on all facets of her web presence…soup to nuts. A year later, she’s got a firm grasp on what she’s doing and why.  It’s the kind of […]

Someone who actually knows what she's doing with interactive advertising! You gotta see this!

Here’s how a local theater leveraged community relationships and interactive media to promote a whole new look!

The Galliard Performance Hall Foundation is currently raising money to build a new, redesigned, world-class and state-of-the-art Performing Arts Center in the heart of Charleston, South Carolina. And when the foundation made that decision to move forward with the project, The Post and Courier team was there to help. The paper’s solutions team provided The […]

Curtain goes up on interactive media help a performing arts center!

How a local medical office found success with digital and traditional advertising by getting in front of the right people!

Northwest NeuroSpecialists  is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]

One example of how a medical group harnessed the power of interactive advertising!