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Informed Owl

Wise Local Marketing

A new take on the traditional sales funnel

If you’ve been around business for any length of time, you’ve been exposed to the traditional sales funnel. It refers to potential customers who, over time, move toward making a sale.  It looks something like this: And most business owners I talk to focus on the top and the bottom.  They want to “get the […]

A deeper look at the sales funnel

Promotions Can Drive Business like Crazy!!!

Marketing your business doesn’t have to be boring. It can actually be fun, interesting and illuminating, depending upon how you do it. I say this because sometimes, business owners forget to execute a form of marketing that helps to break out of the normal. It’s called “promotions.” Recently, the Local Media Association (LMA) published a […]

Promote your business through Promotions!

Lexington Diagnostic Center: A Case study in managing your online presence

Recently, we sat down with Davonna Saier, the marketing directory of the Lexington Diagnostic Center in Lexington, KY. A year ago, our TV station there partnered with her on all facets of her web presence…soup to nuts. A year later, she’s got a firm grasp on what she’s doing and why.  It’s the kind of […]

Someone who actually knows what she's doing with interactive advertising! You gotta see this!

Facebook Contests: Page Timeline or App?

There are two ways to run contests on Facebook: on your page timeline or through an app.  Which one you pick depends on what your goals are for the contest. Are you looking to get the word out about your brand?  Do you want people to be talking about you?  Or are you looking for […]

What kind of Facebook contest is right for you?

Database marketing for an orthodontist? Chew on that!

Dr. Troy Shaw is a well-established orthodontist in western Montana and has 2 locations about 45 miles apart. The TV salesperson had been working with them for more than 4 years in an attempt to help them with their interactive marketing. His competition increased over the past 2 years so we talked with them about […]

Database marketing: A reason to smile!

SEE how a short-term contest for eye surgery created long-term marketing opportunities

by Rebecca Alexander, Senior Sales Director for Informed Interactive “After more than six months, we are still getting calls from the promotion we did with you for Lasik surgery, and need to talk about doing it again.” said Gail who was attending a digital workshop in Aiken, SC. Gail Flynn is regional marketing director for […]

It's crystal clear: There's a lot of value in a well executed contest...

How martial arts, canoeing and aqua zumba benefited from a Social media upgrade

by Mary Hanson Traditional media was not getting the Billings Parks and Recreation department the desired recognition of its summer youth programs. The programs weren’t filling up. The problem was simple:  potential registrants were confused between the Billings Parks and Recreation programs and the local YMCA offerings.  After an in depth conversation about goals and expected outcomes, we […]

How a social media face lift helped the park and rec department...