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Informed Owl

Wise Local Marketing

A new take on the traditional sales funnel

If you’ve been around business for any length of time, you’ve been exposed to the traditional sales funnel. It refers to potential customers who, over time, move toward making a sale.  It looks something like this: And most business owners I talk to focus on the top and the bottom.  They want to “get the […]

A deeper look at the sales funnel

Promotions Can Drive Business like Crazy!!!

Marketing your business doesn’t have to be boring. It can actually be fun, interesting and illuminating, depending upon how you do it. I say this because sometimes, business owners forget to execute a form of marketing that helps to break out of the normal. It’s called “promotions.” Recently, the Local Media Association (LMA) published a […]

Promote your business through Promotions!

How a small town uses interactive media to kick off the holidays!

Resting in the middle of Kentucky’s horse county, the small town of Midway has a bustling downtown that thrives during the holidays.  But it needed a lift in business. The merchant group, made up of restaurant and store owners, sought to expand on small business Saturday and chose to host a holiday market, complete with […]

How one small town got big results for local business

Database marketing for an orthodontist? Chew on that!

Dr. Troy Shaw is a well-established orthodontist in western Montana and has 2 locations about 45 miles apart. The TV salesperson had been working with them for more than 4 years in an attempt to help them with their interactive marketing. His competition increased over the past 2 years so we talked with them about […]

Database marketing: A reason to smile!

Case Study: How search engine marketing and email changed one gymnasium!

Legacy All Sports is Central Kentucky’s largest recreational and team gym. It offers gymnastics, cheer leading and dance programs for kids through high school. Legacy also features summer camps, birthday parties, school’s out day camp, field trips and specialized programs for All Star and school team needs. When I first met with the owner and […]

How one local gym filled its classes....