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Informed Owl

Wise Local Marketing

We all do it about 150 times a day…. And it’s creating a whole new marketing challenge!

Researchers say that we do it about 150 times a day.  And most times, it only lasts for seconds.  But it’s creating a whole new challenge (and opportunity) for businesses like yours. On average, Americans check their phones about 150 times a day. Waiting in the line at the grocery store.  At the red light. […]

150 daily reasons to work on your mobile marketing

Want to sell tickets? Here’s how Norton Center for the Arts did it.

Meet Mandy Prather.  She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.  

Click to hear how to sell tickets and gather an audience for your events

Lexington Diagnostic Center: A Case study in managing your online presence

Recently, we sat down with Davonna Saier, the marketing directory of the Lexington Diagnostic Center in Lexington, KY. A year ago, our TV station there partnered with her on all facets of her web presence…soup to nuts. A year later, she’s got a firm grasp on what she’s doing and why.  It’s the kind of […]

Someone who actually knows what she's doing with interactive advertising! You gotta see this!

How did a college promote enrollment using interactive advertising? Targeting the right people with the right programs.

Consider the marketing challenges of a local community college.  Multiple programs, locations, start dates and all types of people to target.  Sounds challenging. So let’s look at Pueblo Community College in Pueblo, CO. That school was interested in targeted advertising for several distinct locations in Colorado. The campaign would need the ability to promote multiple programs […]

Many college classes. Many seats to fill. How did they fill them?

Stay Interested. Ask Questions. Get more leads.

Acadiana Security Plus (ASP) is a local  home/business security company located in Lafayette, LA. It competes with national competitors like ADT.  ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the […]

Be a student of your interactive marketing...

The 5 Things to Know About Facebook

Let’s keep it sweet and simple, Director of Mobile and Social Media for Informed Interactive, Toby Collodora, has created a 17-minute YouTube video. You’ll be glad you spent the 17 minutes watching this no-nonsense, practical video to get a better handle on your business’s social media approach.

Lakes, fish and great social media marketing!

How martial arts, canoeing and aqua zumba benefited from a Social media upgrade

by Mary Hanson Traditional media was not getting the Billings Parks and Recreation department the desired recognition of its summer youth programs. The programs weren’t filling up. The problem was simple:  potential registrants were confused between the Billings Parks and Recreation programs and the local YMCA offerings.  After an in depth conversation about goals and expected outcomes, we […]

How a social media face lift helped the park and rec department...

Case Study: Whether good or bad, weather is good for advertising!

By Kelly Garrett Service Chevrolet Cadillac in Lafayette, LA is one of the largest Chevrolet dealers and one of two Cadillac dealerships in the area. When we first met with the Marketing Director in 2012, she was looking for a way to stand out above the other dealerships.  She wanted an exclusive marketing approach focused […]

How one dealership controlled the weather to do more business!

Interactive gets most money of any medium, says Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) recently issued its annual report on advertising revenues.  THE IAB is the organization that leads our industry, providing guidance and research about all facets of interactive advertising. It’s a well respected and very influential organization, so when it talks, I listen. This report says that 2013 was the first year […]

The IAB report is out, and boy, things they are a changin'...

The secret to social media for business? Content, content, content…

Facebook: It’s All About Content I have a Facebook page for my small business.  I set it up two years ago, and it has a link to my website, my business’s address and all of the contact information.  I’m good, right? Maybe not.  Think about how you use Facebook personally.  Do you visit each of […]

For social media, content is king...