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Informed Owl

Wise Local Marketing

We all do it about 150 times a day…. And it’s creating a whole new marketing challenge!

Researchers say that we do it about 150 times a day.  And most times, it only lasts for seconds.  But it’s creating a whole new challenge (and opportunity) for businesses like yours. On average, Americans check their phones about 150 times a day. Waiting in the line at the grocery store.  At the red light. […]

150 daily reasons to work on your mobile marketing

A new take on the traditional sales funnel

If you’ve been around business for any length of time, you’ve been exposed to the traditional sales funnel. It refers to potential customers who, over time, move toward making a sale.  It looks something like this: And most business owners I talk to focus on the top and the bottom.  They want to “get the […]

A deeper look at the sales funnel

Lexington Diagnostic Center: A Case study in managing your online presence

Recently, we sat down with Davonna Saier, the marketing directory of the Lexington Diagnostic Center in Lexington, KY. A year ago, our TV station there partnered with her on all facets of her web presence…soup to nuts. A year later, she’s got a firm grasp on what she’s doing and why.  It’s the kind of […]

Someone who actually knows what she's doing with interactive advertising! You gotta see this!

How a local medical office found success with digital and traditional advertising by getting in front of the right people!

Northwest NeuroSpecialists  is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]

One example of how a medical group harnessed the power of interactive advertising!

Stay Interested. Ask Questions. Get more leads.

Acadiana Security Plus (ASP) is a local  home/business security company located in Lafayette, LA. It competes with national competitors like ADT.  ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the […]

Be a student of your interactive marketing...

Interactive gets most money of any medium, says Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) recently issued its annual report on advertising revenues.  THE IAB is the organization that leads our industry, providing guidance and research about all facets of interactive advertising. It’s a well respected and very influential organization, so when it talks, I listen. This report says that 2013 was the first year […]

The IAB report is out, and boy, things they are a changin'...

Case Study: How search engine marketing and email changed one gymnasium!

Legacy All Sports is Central Kentucky’s largest recreational and team gym. It offers gymnastics, cheer leading and dance programs for kids through high school. Legacy also features summer camps, birthday parties, school’s out day camp, field trips and specialized programs for All Star and school team needs. When I first met with the owner and […]

How one local gym filled its classes....

Group of business people

When page one on Google becomes a priority: How to choose an SEO or SEM consultant

Once you’ve learned the difference between SEO and SEM (in case you need a quick refresher, those are search engine optimization and search engine marketing, aka pay-per-click), you may be ready to take your Web presence to the next level. That’s where a professional comes in. More local clients are realizing SEM and SEO are […]

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Period table of SEO

The periodic table of SEO success factors

Search engine optimization (SEO) is way more than just choosing a keyword and inserting it throughout your website. Did you know that … Off-page SEO factors can make or break your ranking? Black- or grey-hat practices (referring to SEO tactics Google frowns on) can actually hurt your chances of performing well? Googling your name and […]

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