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Informed Owl

Wise Local Marketing

Why I have a job in one perfect picture!

I went to visit my sister a couple weeks ago, and we had a great time.  Her family is awesome.  She’s a great cook, her husband is a wonderful guy and father, and their kids are smart, funny and well behaved.  It’s always a good time when I go there. And then, it happened. My […]

Your advertising challenge in one photo taken at my sister's house

Want to sell tickets? Here’s how Norton Center for the Arts did it.

Meet Mandy Prather.  She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.  

Click to hear how to sell tickets and gather an audience for your events

Ace Hardware in Butte, MT drives more business with YouTube! (No cute kittens or kids needed)

Home Improvement is one of the largest categories searched and viewed on YouTube and the local Ace Hardware in Butte, MT is taking advantage of this. We pitched the idea of YouTube pre-roll advertising to the local owner, Matt Dowdell, late last year. He was more than willing to give it a try and has […]

Ace Hardware gets results from YouTube!

Video ads on your computer or TV? The answer probably won’t surprise you

I came across this cleverly produced video about research that looked at how advertisers can think about video ads on YouTube and on television.  In some ways, the conclusion of the research is right in line with how we think about advertising and marketing. We would probably expect that when consumers see ads in two […]

The tube vs. YouTube....

Video: A great way for businesses to “share” with potential customers

By Molly Faber Everyone loves a good story. We thrive on information and connections. And we love to talk about what we just heard or saw. When I get together with friends and family, it’s sometimes hard to get a word in because we are all trying to share the latest things we’ve seen or […]

Tell me a story...even if it's about business