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Informed Owl

Wise Local Marketing

Why I have a job in one perfect picture!

I went to visit my sister a couple weeks ago, and we had a great time.  Her family is awesome.  She’s a great cook, her husband is a wonderful guy and father, and their kids are smart, funny and well behaved.  It’s always a good time when I go there. And then, it happened. My […]

Your advertising challenge in one photo taken at my sister's house

A new take on the traditional sales funnel

If you’ve been around business for any length of time, you’ve been exposed to the traditional sales funnel. It refers to potential customers who, over time, move toward making a sale.  It looks something like this: And most business owners I talk to focus on the top and the bottom.  They want to “get the […]

A deeper look at the sales funnel

Want to sell tickets? Here’s how Norton Center for the Arts did it.

Meet Mandy Prather.  She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.  

Click to hear how to sell tickets and gather an audience for your events

How a small town uses interactive media to kick off the holidays!

Resting in the middle of Kentucky’s horse county, the small town of Midway has a bustling downtown that thrives during the holidays.  But it needed a lift in business. The merchant group, made up of restaurant and store owners, sought to expand on small business Saturday and chose to host a holiday market, complete with […]

How one small town got big results for local business

Lexington Diagnostic Center: A Case study in managing your online presence

Recently, we sat down with Davonna Saier, the marketing directory of the Lexington Diagnostic Center in Lexington, KY. A year ago, our TV station there partnered with her on all facets of her web presence…soup to nuts. A year later, she’s got a firm grasp on what she’s doing and why.  It’s the kind of […]

Someone who actually knows what she's doing with interactive advertising! You gotta see this!

Here’s how a local theater leveraged community relationships and interactive media to promote a whole new look!

The Galliard Performance Hall Foundation is currently raising money to build a new, redesigned, world-class and state-of-the-art Performing Arts Center in the heart of Charleston, South Carolina. And when the foundation made that decision to move forward with the project, The Post and Courier team was there to help. The paper’s solutions team provided The […]

Curtain goes up on interactive media help a performing arts center!

How did a college promote enrollment using interactive advertising? Targeting the right people with the right programs.

Consider the marketing challenges of a local community college.  Multiple programs, locations, start dates and all types of people to target.  Sounds challenging. So let’s look at Pueblo Community College in Pueblo, CO. That school was interested in targeted advertising for several distinct locations in Colorado. The campaign would need the ability to promote multiple programs […]

Many college classes. Many seats to fill. How did they fill them?

Stay Interested. Ask Questions. Get more leads.

Acadiana Security Plus (ASP) is a local  home/business security company located in Lafayette, LA. It competes with national competitors like ADT.  ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the […]

Be a student of your interactive marketing...

Are you an advertiser? Maybe you should think of yourself as a content creator.

Think of yourself as a content creator….. ” I’m sorry, what?” you may have just asked. Consider that for a long time, advertising was thought of as just that – a sales message designed to encourage a sale. And there’s nothing really wrong with that. Sales make the business world go around. But in the […]

You're not just an advertiser...

Facebook Contests: Page Timeline or App?

There are two ways to run contests on Facebook: on your page timeline or through an app.  Which one you pick depends on what your goals are for the contest. Are you looking to get the word out about your brand?  Do you want people to be talking about you?  Or are you looking for […]

What kind of Facebook contest is right for you?