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Informed Owl

Wise Local Marketing

Stay Interested. Ask Questions. Get more leads.

Acadiana Security Plus (ASP) is a local  home/business security company located in Lafayette, LA. It competes with national competitors like ADT.  ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the ability to track leads. While utilizing all aspects of online marketing (local search, SEO , reputation management, pre-rolls, mobile, sponsored content, contesting, and behavioral banners), this client truly sees the value in not only advertising online but in using local publishers to drive traffic to his site and generating leads for his business.

He is consistently asking about new trends in the online advertising and often asks about something he just read about. His questions always generate conversation about new products and servicea that could help his company. He has often told us that he appreciates that we can track what we do on so many levels. He believes that TV works but he’s not sure exactly how to measure it.

The interactive division of KATC-TV has been working with this client since the launch of his new website and have watched both his leads and his enthusiasm grow steadily.

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