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Informed Owl

Wise Local Marketing






Here’s how a local theater leveraged community relationships and interactive media to promote a whole new look!

The Galliard Performance Hall Foundation is currently raising money to build a new, redesigned, world-class and state-of-the-art Performing Arts Center in the heart of Charleston, South Carolina. And when the foundation made that decision to move forward with the project, The Post and Courier team was there to help. The paper’s solutions team provided The […]

Curtain goes up on interactive media help a performing arts center!

How a local medical office found success with digital and traditional advertising by getting in front of the right people!

Northwest NeuroSpecialists  is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]

One example of how a medical group harnessed the power of interactive advertising!

How did a college promote enrollment using interactive advertising? Targeting the right people with the right programs.

Consider the marketing challenges of a local community college.  Multiple programs, locations, start dates and all types of people to target.  Sounds challenging. So let’s look at Pueblo Community College in Pueblo, CO. That school was interested in targeted advertising for several distinct locations in Colorado. The campaign would need the ability to promote multiple programs […]

Many college classes. Many seats to fill. How did they fill them?


How relevance changed a local business’s perception of digital advertising

By Sherry Elam Family Allergy and Asthma in Lexington, KY wanted to sponsor an Allergy Report for the spring season since the allergy season was soon approaching. After speaking with our news director and our weather team we were able to create a ‘Pollen Alert’ billboard  on-air Monday-Friday driving viewers to LEX18.com/weather to check the […]

The right kind of interactive marketing for an allergist is nothing to sneeze at!