Actually, I love going to hospital mobile websites. And I love comparing one to another because it typically ends up demonstrating something very important about a business’s mobile web presence. Ask yourself a very simple question. Why would I go to a hospital’s website on my phone? If you think like me, it would probably […]Comparing hospital websites is REALLY my thing ▶
I went to visit my sister a couple weeks ago, and we had a great time. Her family is awesome. She’s a great cook, her husband is a wonderful guy and father, and their kids are smart, funny and well behaved. It’s always a good time when I go there. And then, it happened. My […]Your advertising challenge in one photo taken at my sister's house ▶
Meet Mandy Prather. She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.Click to hear how to sell tickets and gather an audience for your events ▶
Home Improvement is one of the largest categories searched and viewed on YouTube and the local Ace Hardware in Butte, MT is taking advantage of this. We pitched the idea of YouTube pre-roll advertising to the local owner, Matt Dowdell, late last year. He was more than willing to give it a try and has […]Ace Hardware gets results from YouTube! ▶
Resting in the middle of Kentucky’s horse county, the small town of Midway has a bustling downtown that thrives during the holidays. But it needed a lift in business. The merchant group, made up of restaurant and store owners, sought to expand on small business Saturday and chose to host a holiday market, complete with […]How one small town got big results for local business ▶
Here’s how a local theater leveraged community relationships and interactive media to promote a whole new look!
The Galliard Performance Hall Foundation is currently raising money to build a new, redesigned, world-class and state-of-the-art Performing Arts Center in the heart of Charleston, South Carolina. And when the foundation made that decision to move forward with the project, The Post and Courier team was there to help. The paper’s solutions team provided The […]Curtain goes up on interactive media help a performing arts center! ▶
How a local medical office found success with digital and traditional advertising by getting in front of the right people!
Northwest NeuroSpecialists is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]One example of how a medical group harnessed the power of interactive advertising! ▶
How did a college promote enrollment using interactive advertising? Targeting the right people with the right programs.
Consider the marketing challenges of a local community college. Multiple programs, locations, start dates and all types of people to target. Sounds challenging. So let’s look at Pueblo Community College in Pueblo, CO. That school was interested in targeted advertising for several distinct locations in Colorado. The campaign would need the ability to promote multiple programs […]Many college classes. Many seats to fill. How did they fill them? ▶
Acadiana Security Plus (ASP) is a local home/business security company located in Lafayette, LA. It competes with national competitors like ADT. ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the […]Be a student of your interactive marketing... ▶
By Sherry Elam Family Allergy and Asthma in Lexington, KY wanted to sponsor an Allergy Report for the spring season since the allergy season was soon approaching. After speaking with our news director and our weather team we were able to create a ‘Pollen Alert’ billboard on-air Monday-Friday driving viewers to LEX18.com/weather to check the […]The right kind of interactive marketing for an allergist is nothing to sneeze at! ▶