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Informed Owl

Wise Local Marketing



How a local medical office found success with digital and traditional advertising by getting in front of the right people!

Northwest NeuroSpecialists  is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]

One example of how a medical group harnessed the power of interactive advertising!





Most people prefer targeted ads. Is your business delivering?

Targeted advertising – not so creepy after all. At a time where there are concerns about Internet privacy, surprisingly, many Americans are not opposed to using data to deliver targeted ads that appeal to their interests. In fact, they prefer targeted ads over random ads according to a survey conducted by Zoby Analytics on behalf of […]

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