Researchers say that we do it about 150 times a day. And most times, it only lasts for seconds. But it’s creating a whole new challenge (and opportunity) for businesses like yours. On average, Americans check their phones about 150 times a day. Waiting in the line at the grocery store. At the red light. […]150 daily reasons to work on your mobile marketing ▶
I went to visit my sister a couple weeks ago, and we had a great time. Her family is awesome. She’s a great cook, her husband is a wonderful guy and father, and their kids are smart, funny and well behaved. It’s always a good time when I go there. And then, it happened. My […]Your advertising challenge in one photo taken at my sister's house ▶
If you’ve been around business for any length of time, you’ve been exposed to the traditional sales funnel. It refers to potential customers who, over time, move toward making a sale. It looks something like this: And most business owners I talk to focus on the top and the bottom. They want to “get the […]A deeper look at the sales funnel ▶
Meet Mandy Prather. She heads up marketing for the Norton Center for the Arts in Danville, KY. In this video, Mandy tells us how she worked with our interactive experts at LEX18 in Lexington to come up with an effective, integrated marketing campaign that drove great results.Click to hear how to sell tickets and gather an audience for your events ▶
Home Improvement is one of the largest categories searched and viewed on YouTube and the local Ace Hardware in Butte, MT is taking advantage of this. We pitched the idea of YouTube pre-roll advertising to the local owner, Matt Dowdell, late last year. He was more than willing to give it a try and has […]Ace Hardware gets results from YouTube! ▶
Resting in the middle of Kentucky’s horse county, the small town of Midway has a bustling downtown that thrives during the holidays. But it needed a lift in business. The merchant group, made up of restaurant and store owners, sought to expand on small business Saturday and chose to host a holiday market, complete with […]How one small town got big results for local business ▶
Here’s how a local theater leveraged community relationships and interactive media to promote a whole new look!
The Galliard Performance Hall Foundation is currently raising money to build a new, redesigned, world-class and state-of-the-art Performing Arts Center in the heart of Charleston, South Carolina. And when the foundation made that decision to move forward with the project, The Post and Courier team was there to help. The paper’s solutions team provided The […]Curtain goes up on interactive media help a performing arts center! ▶
How a local medical office found success with digital and traditional advertising by getting in front of the right people!
Northwest NeuroSpecialists is located in Tucson, AZ and the doctors there are experts in the diagnosis, treatment and management of disorders of the brain and nervous system, including Alzheimer’s disease, Parkinson’s disease, migraines, multiple sclerosis, epilepsy, neuropathies and many other nervous system disorders.. As that specific health category continues to get more competitive, they decided […]One example of how a medical group harnessed the power of interactive advertising! ▶
Acadiana Security Plus (ASP) is a local home/business security company located in Lafayette, LA. It competes with national competitors like ADT. ASP has been doing local online advertising in conjunction with traditional media since 2013, while steadily increasing online spending. They have seen exponential growth in marketing locally, and they love that they have the […]Be a student of your interactive marketing... ▶
Think of yourself as a content creator….. ” I’m sorry, what?” you may have just asked. Consider that for a long time, advertising was thought of as just that – a sales message designed to encourage a sale. And there’s nothing really wrong with that. Sales make the business world go around. But in the […]You're not just an advertiser... ▶