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Informed Owl

Wise Local Marketing







SEE how a short-term contest for eye surgery created long-term marketing opportunities

by Rebecca Alexander, Senior Sales Director for Informed Interactive “After more than six months, we are still getting calls from the promotion we did with you for Lasik surgery, and need to talk about doing it again.” said Gail who was attending a digital workshop in Aiken, SC. Gail Flynn is regional marketing director for […]

It's crystal clear: There's a lot of value in a well executed contest...

How martial arts, canoeing and aqua zumba benefited from a Social media upgrade

by Mary Hanson Traditional media was not getting the Billings Parks and Recreation department the desired recognition of its summer youth programs. The programs weren’t filling up. The problem was simple:  potential registrants were confused between the Billings Parks and Recreation programs and the local YMCA offerings.  After an in depth conversation about goals and expected outcomes, we […]

How a social media face lift helped the park and rec department...