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Informed Owl

Wise Local Marketing

How martial arts, canoeing and aqua zumba benefited from a Social media upgrade

by Mary Hanson Traditional media was not getting the Billings Parks and Recreation department the desired recognition of its summer youth programs. The programs weren’t filling up. The problem was simple:  potential registrants were confused between the Billings Parks and Recreation programs and the local YMCA offerings.  After an in depth conversation about goals and expected outcomes, we […]

How a social media face lift helped the park and rec department...