Case Study: Why Smartphone Dependency is a Good Thing for Small Businesses
I feel lost without my smartphone. I admit it; I’m dependent on it. Chances are, you are two.
Statistics show that more than 90 percent of smartphone owners have their phone within arms reach 24/7. What’s more, it takes 26 hours for the average person to report a lost wallet, but just 68 minutes report a lost phone.
For marketers, this means opportunity. As a business, you have constant access to your consumers. But, first, you need to connect with them.
At Informed Owl, we help businesses communicate with on-the-go consumers through text message marketing campaigns. As Internet director at Lex18, an Informed Owl station in Lexington, Ky., I especially love creating, sending and tracking text message contests.
Jamba Juice Gains 1,100 Subscribers in Only Two Weeks
Recently, Lex18 helped our local Jamba Juice build its text database – people it can now connect with 24/7 – from zero to 1,100. And it only took two weeks.
We created a text-to-win contest inviting people to text “Jamba” to 42689 for a chance to win free smoothies for year. In addition to running TV ads, Lex18 developed an in-store strategy for point-of-sale marketing, including graphics for at the registers and in waiting areas:
Our creative department also created a Facebook image that we used to promote the campaign on the Contest Tab on Lex18’s Facebook page.
More than 1,100 people entered the contest, which ran for two weeks. That means Jamba Juice connected with 1,100 customers and prospects – people with whom it now continues to communicate.
So, next time you set into lost-phone panic mode (you know – heart racing, palms sweating, maybe even some tears), let it be a reminder of the power of mobile. More importantly, consider how your business is using or can use mobile marketing to its advantage.
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