Consumers preferred form of advertising
Gloating higher engagement, increased purchase intent and click-through rates, it’s no wonder native advertising is a hot topic. Native advertising can have a variety of meanings among people. Simply, it’s the opportunity for advertisers to show up in places that look like regular content. Formats can include promoted videos, images, articles, commentary, music and other media. According to Sharethough, native advertising is:
“A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
Our team at Informed Interactive can work with you to create a customized content plan. If you’d like to be seen as an expert in your business category, consider native advertising as a smart and effective way to promote your business.
Native Advertising Gets Results
- Consumers are 25 percent more likely to look at a native ad than at a banner, and they look at them 53 percent more frequently. They check native ads out 4.1 times per session on average, versus 2.7 times for banners (1).
- Consumers are considerably more likely to share a native ad with others (32 percent versus 19 percent) and showed 18 percent more purchase intent after viewing them (2).
- 70% of individuals want to learn about products through content rather than through traditional advertising (3).
1. Forbes, 2013
2. Sharethrough, 2013
3. Inc. 2014