Measuring campaign progress is important to ensure you’re reaching your objectives. By analyzing the reach and impressions of your online campaigns, Informed Interactive can help you make sure you’re utilizing your marketing dollars in the most optimal way.
Impressions are the number of times your ad is displayed online. Reach is the number of people who are exposed to your ad. Reach, also known as the percentage of your total market, is often less than impressions because one person can see multiple impressions.